What is, for example, the future of brick-and-mortar retail when we know that the number of visits to shopping malls will drop from 34 billion in 2010 to just 8 billion this year?
Seduced by the illusion of initial success of digital marketing, agencies haven’t even realized they became mere sales agents and a booth for several global IT companies that have overtaken their business in the meantime.
The mid and end of the eighties will be remembered in history as a period when Europe has undergone a major historical change. At that time, people could sense it but no one could have foreseen that the 50-year long post-war European order would come to an end just then, let alone that it would happen so quickly and in such a way.
I tell you – real drama! With that I ended with the packing, left the room and went towards the airport.
Here’s how it went…
Once upon a time, only those who had indebted mankind by their grandiose deeds (or misdeeds) were immortalized. Today, it can be any of us.