In late January, famous actor Ashton Kutcher tweeted that he wanted real contact with real people. In that tweet, he also published his phone number and invited people to send him a text message to connect and stay in touch, in this way.
"I saw it with my very own eyes, I don't need any explanations." Once you hear this sentence or say it yourself, everything becomes clear. Once you've seen something with your own eyes, there's no dilemma about whether it's true or not. It's the most powerful, ultimate proof that something is true. Thereby it eliminates any dilemma whatsoever.
It didn’t take long to wait. After the Nike, which "took the Internet by storm" with Colin Kaepernick’s activist video and which was the subject of countless articles and columns in traditional media, here comes a new example of a global brand that bases its campaign on a controversial and sensitive social topic.
Within the globally popular Netflix series "Black Mirror", a new, but also special episode "Bandersnatch" was broadcast on the eve of the New year. The peculiarity of this episode is in its interaction.
One of the presents I got for New Year's Eve was a book of poetry, at least that's what it said it was. I have to admit that I'm not exactly an avid reader of poetry, to say the least, which is why, out of all the presents, this book was the first thing I reached for. While I was flipping through it, I came across a short poem with an interesting title – "I am the Best".