Politics has become one big “imitation game”. It’s no wonder then that spin doctors and PR experts play the most prominent roles. Whether they’re locals or foreigners, or how much they charge, is no object, because we know that it all comes down to them.
I emphasize Gentleman Jack’s Barber Shop not just as an example of a good idea, more like one of the very significant marketing events in the region in the past year. It is because he steps out of the standard model and contains all essential elements of the modern concepts of market communication.
The future of advertising? Goodbye and don’t look back!
Just like driving skills, which will become obsolete in the era of driverless cars, and professional drivers, who will become some sort of exotic occupation, so will advertising agencies increasingly turn into a “relict of the past”. In order to avoid this fate, the agencies can no longer only adapt, they must change radically.
On Thursday, December 18th, the Metropol Palace Hotel - Color Press Group organized the conference “The Economist: World in 2015”.