I emphasize Gentleman Jack’s Barber Shop not just as an example of a good idea, more like one of the very significant marketing events in the region in the past year. It is because he steps out of the standard model and contains all essential elements of the modern concepts of market communication.
The future of advertising? Goodbye and don’t look back!
Just like driving skills, which will become obsolete in the era of driverless cars, and professional drivers, who will become some sort of exotic occupation, so will advertising agencies increasingly turn into a “relict of the past”. In order to avoid this fate, the agencies can no longer only adapt, they must change radically.
On Thursday, December 18th, the Metropol Palace Hotel - Color Press Group organized the conference “The Economist: World in 2015”.
Branimir is a marketing expert and a media strategist, with years of experience under his belt. In 1991 he launched Kosmodisk. Аfter that he co-founded Studio Moderna and today he runs his Terra Panonica.