Once upon a time, only those who had indebted mankind by their grandiose deeds (or misdeeds) were immortalized. Today, it can be any of us.
Maybe we will understand each other better and faster in the virtual world than in this physical one.
Politics has become one big “imitation game”. It’s no wonder then that spin doctors and PR experts play the most prominent roles. Whether they’re locals or foreigners, or how much they charge, is no object, because we know that it all comes down to them.
I emphasize Gentleman Jack’s Barber Shop not just as an example of a good idea, more like one of the very significant marketing events in the region in the past year. It is because he steps out of the standard model and contains all essential elements of the modern concepts of market communication.
The future of advertising? Goodbye and don’t look back!