Remember the "Ice Bucket Challenge" campaign from a couple of years ago? Those days, we watched it and some of us joined in on the action by pouring cold water over ourselves.
Wear yourself with style
Legend has it that Steve Jobs once explained why he’d chosen “Think different” instead of “Think differently” for Apple’s slogan. Namely, the second slogan – “Think differently” is restricting, since you can only think differently within the same paradigm. On the other hand, “Think different”, requires a change of perspective from which you view the world, in this way creating something new.