“Markets are conversations”. I still, even to this day, remember the first time I read that sentence. It was exactly two decades ago when my hands held the copy of “The Cluetrain Manifesto”.
Detox only will not be enough
Cosmetics giant “Lush” has announced beginning of April that it will cancel its accounts on Instagram, Facebook and Twitter. The decision currently encompasses only the accounts that were made for the UK market. The press release stated, among other things: “Increasingly, social media is making it harder and harder for us to talk to each other directly. We are tired of fighting with algorithms...
Feudalism Nouveau
Another 1st of May has come and gone – a festive celebration of outdoor barbecues. A holiday that is deeply cherished in the region as it often falls very close to either Catholic or Orthodox Easter, which in turn allows for a convenient, mini vacation to take place if the dates coincide as they did this year.
We are looking out for you
You have probably encountered a TV infomercial with an irresistible final offer to buy this “one” thing which in turn allows you to buy that “other” thing for a fraction of the original price? And once you are already hooked on the deal, reaching for the phone to call the number from the TV screen the infomercial enters into a legendary extension: ”But wait... there is more; if you place your...
Please don’t make me Google you
Google it!Isn’t it strange how often we say this during a day? The universal cure-all for any and all questions or dilemmas we encounter on a daily basis. Who was in the team that won the championship? How many kilometers to Oslo? What is the actual weather in Kuala Lumpur right now and what are the working hours of the restaurant we are visiting for the weekend/how to get there?