One of the presents I got for New Year's Eve was a book of poetry, at least that's what it said it was. I have to admit that I'm not exactly an avid reader of poetry, to say the least, which is why, out of all the presents, this book was the first thing I reached for. While I was flipping through it, I came across a short poem with an interesting title – "I am the Best".
Two mutually unrelated events especially caught my attention in the last month of the now already last 2018.
A reader of our blog drew my attention to a post on social networks about the death of a man who, according to these posts, was a successful internet entrepreneur. One of these online published obituaries ends with a sentence stating that the respective gentleman "made the Internet a better place to live" by his work.
Discounts are now a commonplace. Wherever you turn, a discount is waiting for you. There is almost no shopwindow with prices, without the famous "%" sign following. And even a remaining number of people who watch TV or listen to the radio can't escape the discounts that appear in pictures and words in each commercial.
Way back in 1991, when the first TV commercial aired under the slogan “It looks silly, but it actually works” it marked the official launch of the sales campaign for Kosmodisk, a strange product at the time, to say the least, which was supposed to help with back pain. Back then, I was just a regular beginner, and this was my very first marketing campaign.