One of the heroes of our stories has recently reappeared on the front pages and occupied prime media time. It's Colin Kaepernick, a football player who, as an act of protest against racially motivated police violence in America, during the national anthem, kneeled instead of standing at the beginning of each match.
On Tuesday, February 12th, regarding the anniversary of the crime at the school in Parkland, in which a former student killed 17 students and teachers and wounded the same number, several hundred activists attended a rally on the stairs of the US Congress as a sign of support of the initiative to tighten the regulations for the purchase and possession of firearms in the United States, and above...
In late January, famous actor Ashton Kutcher tweeted that he wanted real contact with real people. In that tweet, he also published his phone number and invited people to send him a text message to connect and stay in touch, in this way.
"I saw it with my very own eyes, I don't need any explanations." Once you hear this sentence or say it yourself, everything becomes clear. Once you've seen something with your own eyes, there's no dilemma about whether it's true or not. It's the most powerful, ultimate proof that something is true. Thereby it eliminates any dilemma whatsoever.
It didn’t take long to wait. After the Nike, which "took the Internet by storm" with Colin Kaepernick’s activist video and which was the subject of countless articles and columns in traditional media, here comes a new example of a global brand that bases its campaign on a controversial and sensitive social topic.