Recently, I went to a restaurant which is only open on Thursdays, and only for dinner. It's located in an apartment in an ordinary residential building, with no sign anywhere indicating that there's a restaurant inside. In fact, you need to know exactly which bell to ring if you want the door to open.
“Don’t miss this extraordinary offer! If you buy (enter the name of the first product), you will get (enter the name of another product) for free!”
Just so you know, if you’ve spent 50 minutes on Facebook today, you’ve been there shorter than the time spent by the average user of this social network. If you’ve been watching random YouTube content for half an hour, that half hour enters the total sum of one billion hours spent today by people around the world using this service.
Emile Ratelband is a Dutchman, entrepreneur, founder of the Ratelband Research Institute and Ratelband Foundation, motivational speaker, organizer of seminars and trainings for companies, and author of 12 books.
If you are one of the cyborgs on the planet Earth, and if by chance don’t know any other, don’t worry – you are not alone.